Coleman

We have never been more connected than we are today. Yet never have we felt more alone and out of touch with humanity and nature. This was the insight that drove our repositioning effort for the brand.

With over a century of helping people spend time in the outdoors, Coleman has the license to help, by reminding us that the outdoors are calling us to be happy, healthy humans. And we all need to answer that call.

Coleman
Coleman Social
Coleman Manifesto
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With the brand on the verge of being delisted at key retailers, “The Outside is Calling” platform worked across all integrated channels to rally the brand both internally and externally to new growth and innovation.

Brand and Creative Strategy Creative Direction
Platform Development

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